Social Media Advertising

ADVANTAGES OF SOCIAL MEDIA ADVERTISING

Cheap advertising
The cost of advertising on social networks is lower than on standard web marketing channels. With a smaller budget, you can reach more people.
Targeted demographic groups
The ability to choose the demographic groups that your ads will appear on. Unlike standard advertising that revolves around keywords and search results, it is possible to create targeted audiences on social networks by characteristics such as gender, age, socioeconomic status etc...
Brand building
Advertising helps to establish your brand on social media and creates synergy with the company's social strategy.

Getting followers
Advertising can also be used as a means to increase the number of followers. Increasing the number of followers is an investment in the long-term brand building strategy.
A/B ad testing
Platforms like Facebook, LinkedIn iand Twitter offer the option to A/B test your ads. Implementing A/B testing into your social advertising strategy improves your campaign results.
Global reach
In most cases print and television marketing is conducted locally. Social advertising gives you global reach and geo-targeted ads.

OUR OFFERS

FACEBOOK

Facebook advertising offers access to the largest social network and its 1.5 billion active users. Also, ads can run on Instagram and Facebook Messenger, as they are all part of the same advertising network.

Advertising options

Ads
Facebook displays ads directly in the news section, which increases the likelihood that a user will notice the ad. The ads consist of a headline, short description and image. Many years of experience have shown that the visual part is the most important factor in improving the results of a campaign. Web Rocket Studio offers the creation of campaigns and ads that capture the attention of customers and gets them engaged.
Promoting posts
The post promotion option increases the number of users who will see your post. This is a great option if your goal is to build a brand and promote short-term deals.
Getting likes
To increase the number of Facebook page followers, there is an advertising option aimed at collecting likes. This is a long-term strategy that aims to build up your brand.

Facebook services

Starting a Facebook advertising campaign
Research and selection of the target audience
Creating text and graphics material for ads
A/B testing ads
Testing and analyzing campaign results for constant improvement
Continually updating your ads to match test and analytics results
Continually adjusting cost-per-click to reduce the campaign costs

INSTAGRAM

In the last couple of years, the popularity of Instagram has skyrocketed and the potential of this new medium needs to be harnessed. Advertising through this social network offers fewer options than in the case of Facebook. Nonetheless, product-specific ads do better on Instagram. The main demographic of Instagram users is the 18-34 age group, which makes it a better network than Facebook to target a younger audience.

Successful advertising on this social network requires attractive photo content. Web Rocket Studio will create an engaging strategy and attractive content for you to advertise on Instagram..

Instagram services

Starting an Instagram marketing campaign
Research and selection of the target audience
Creating text and graphics material for ads
A/B testing ads
Testing and analyzing campaign results for constant improvement
Continually updating your ads to match test and analytics results
Continually adjusting cost-per-click to reduce the campaign costs

LINKEDIN

The number of LinkedIn users is smaller than that of other social networks, but nevertheless it may offer better advertising results with the right strategy. The main advantage of this social network is its commitment to the business world and the creation of business contacts. Accordingly, the ads that perform best are those that offer a product or service to other companies (B2B advertising).

LinkedIn services

Starting a LinkedIn mrketing campaign
Research and selection of the target audience
Creating text and graphics material for ads and offers
A/B testing ads and offers
Testing and analyzing campaign results for constant improvement
Continually updating your ads to match test and analytics results
Continually adjusting cost-per-click to reduce the campaign costs

TWITTER

The main advantage of Twitter advertising is the integration of announcements (tweets) with ads, which presents ads as normal posts. Twitter is also a good choice for advertising if your target audience is mostly mobile users.

Twitter services

Starting a Twitter marketing campaign
Research and selection of the target audience
Creating text and graphics material for ads
A/B testing ads
Testing and analyzing campaign results for constant improvement
Continually updating your ads to match test and analytics results
Continually adjusting cost-per-click to reduce the campaign costs

ONLINE ADVERTISING

Social networks are just one part of a digital marketing strategy. Find out more about our online advertising offers with Google and web portals.

ad optimization

targeted demographic groups

get more customers

social strategy

SOCIAL MEDIA